National Day – Various places dress up to welcome guests, cultural and tourism activities – Chinese style leisure time drives the consumer market
October 1st is China’s National Day. In order to allow the whole country to celebrate the birthday of our motherland, China implements the Golden Week holiday system, with holidays and holidays from October 1st to 7th, a total of 7 days. This move has stimulated China’s cultural tourism market and indirectly boosted consumption. Tickets for popular museums are hard to come by, and the long-awaited ticket-based purchase and sale market for large-ticket items such as houses and cars has also emerged.
On the first day of Golden Week, many famous museums in China were fully booked. The Paper reported that 40,000 tickets for Jiuzhaigou Scenic Area were booked for the 2nd, 3rd and 4th days, reaching their maximum carrying capacity. The number of tourist reservations for October 5 has exceeded 20,000. Multiple museum ticket reservation pages show that the Beijing Forbidden City, Nanjing, and Hunan Museums are fully booked from October 1 to 6, and the Sanxingdui Museum’s daytime tickets from October 1 to 6 are also fully booked.
This year, the TV series “My Altay” and the game “Black Myth: Wukong”, which are loved by audiences around the world, are also very attractive. On the Chinese travel platform Mafengwo platform, check out the customized tour of the Northern Xinjiang Grand Ring Line of the same model as “My Altay”. fiery. The fiery ancient buildings of Shanxi in “Black Myth: Wukong” have also attracted travel enthusiasts from all over the world. Shanxi strategies and Shanxi food have become hot topics.
During the “Golden Week”, many provincial governments in China launched a “trade-in” policy for car purchases, attracting a large number of consumers who wanted to replace their cars and boosting car sales. First-tier cities have increased subsidies. Guangzhou and Shenzhen have increased subsidies for scrapping and renewing new energy passenger cars to 20,000 yuan. Subsidies for replacing new cars have been increased from the previous maximum of 8,000 yuan to a maximum of 16,000 yuan. Shanghai has launched a subsidy of 12,000 yuan for replacing old cars with new ones. Benefits ranging from 20,000 yuan to 20,000 yuan; in addition to government subsidies in cities such as Nanjing and Suzhou in Jiangsu, the organizers also held cash lottery activities, which directly led to the peak flow of people at the auto show. The “Golden Nine and Silver Ten” peak car buying seasons combined with the National Day and Golden Week holidays are even more popular.
The property market has also seen a long-lost scene of “stable prices and rising volumes”. Stimulated by the launch of a series of real estate policies by the Central Bank and the State Administration of Financial Supervision before the holiday, the first day of the Golden Week became a touchstone for the recovery of the “Golden Nine and Silver Ten” popularity. Guangzhou one The marketing center for high-end properties with an average price of RMB 85,000 started busy mode at around 9 o’clock on October 1, and ten units were sold in two days. According to the “Observer” website, 600 groups of families poured into a sales office in Jiading, Shanghai, during the first half of the National Day. Yan Yuejin, deputy director of Shanghai Yiju Real Estate Research Institute, believes that with the recent optimization of real estate purchase restriction policies in various places, property market expectations and purchasing sentiment have generally increased, and activity has appeared. It is expected that transaction volume during the National Day Golden Week will increase significantly.
It seems that the Golden Week that the Chinese people “scheduled” really deserves its name. Gold is flowing everywhere, and its contribution to the Chinese economy is self-evident. The Chinese government predicts that the number of people moving during the National Day holiday this year will reach 1.94 billion, an average daily increase of nearly 20% compared with the same period in 2019 before the COVID-19 epidemic.
This article comes from barchart https://www.barchart.com/story/news/28879176/national-day-various-places-dress-up-to-welcome-guests-cultural-and-tourism-activities-chinese-style-leisure-time-drives-the-consumer-market
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