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Application Security Market Latest Trends, Global Size, Share, Emerging Technologies, Top Key Players Update, and Forecast 2029

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Application Security Market Latest Trends, Global Size, Share, Emerging Technologies, Top Key Players Update, and Forecast 2029

June 27
15:20 2024
Application Security Market Latest Trends, Global Size, Share, Emerging Technologies, Top Key Players Update, and Forecast 2029
IBM (US), HCL (India), Synopsys(US), Microfocus(UK), Capgemini (France), Onapsis (US), Cloudflare (US), Guardsquare (Belgium), Checkmarx (US) , Fortinet (US), Checkpoint (Israel), Broadcom (US), Palo Alto Networks (US), Qualys (US), Rapid7 (US).
Application Security Market by Type, Component, Organization Size, Deployment Mode, Vertical (BFSI, Government & Public Sector, Healthcare, Telecommunication, Retail E-commerce, Education, IT&ITES) and Region – Global Forecast to 2029.

The Application Security market is set to grow significantly. It’s expected to be worth around USD 33.7 billion in 2024 and increase to about USD 55.0 billion by 2029 at a CAGR of 10.3% during the forecast period. The market is poised for significant growth, fueled by a rise in security breaches targeting business applications, increased use of mobile and cloud technologies, and supportive government regulations. The emergence of advanced technologies like AI and ML and the growing need to protect critical data privacy presents numerous opportunities for application security providers.

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By Component, the services segment will grow at the highest CAGR during the forecast period.

The cybersecurity skills gap persists as a significant challenge, but AppSec services offer a solution by providing access to experienced security professionals who can design, implement, and manage effective application security programs. These services bring specialized expertise in areas like penetration testing, security code reviews, and vulnerability assessments, complementing standard solutions and addressing complex security challenges. Navigating data privacy regulations and industry-specific security standards can be daunting, but AppSec services provide compliance guidance, helping organizations efficiently meet regulatory requirements. Managed Security Service Providers (MSSPs) play a crucial role in the AppSec services market, offering comprehensive security solutions such as AppSec assessments, vulnerability management, and ongoing monitoring, which is cost-effective and beneficial for organizations with limited security resources. AppSec services are also evolving to integrate seamlessly with DevSecOps workflows, allowing security professionals to collaborate with developers in identifying and addressing vulnerabilities early in the development lifecycle. Moreover, these services increasingly include security awareness training programs to educate employees on recognizing and mitigating security threats, complementing technical controls with essential human vigilance.

By Type, the Mobile Application Security segment will grow at a higher CAGR during the forecast period.

The mobile application security segment within the broader application security (AppSec) market is experiencing rapid growth due to the widespread use of smartphones and the proliferation of mobile apps. With an ever-increasing number of mobile applications across diverse industries, ensuring their security has become a paramount concern. The trend of Bring Your Own Device (BYOD) further complicates security efforts, as personal devices may lack the same level of security controls as corporate-issued ones. Mobile AppSec solutions must address these concerns while complying with data privacy regulations governing the collection and storage of sensitive user data. Integrating security throughout the mobile app development lifecycle is crucial, with solutions tailored to seamlessly integrate with developer workflows to promote early vulnerability detection and remediation. Mobile AppSec solutions need to cater to the specific security requirements of both iOS and Android platforms, each with its own vulnerabilities and testing methodologies. Techniques like app shielding and code obfuscation are also being employed to deter attackers from reverse engineering and exploiting vulnerabilities within mobile applications.

By region, Asia Pacific will grow at the highest CAGR during the forecast period.

The Asia Pacific region is undergoing significant growth in its application security market, driven by several key factors. As industries undergo rapid digital transformation, there’s a heightened need for robust security measures to protect interconnected systems. Moreover, the region faces increasing cyber threats, prompting businesses to prioritize application security as a crucial defense mechanism. Stricter data privacy regulations, akin to data protection laws in Europe, mandate strong security practices for handling personal data, further driving market demand. Cloud adoption is surging, leading to a need for cloud-native security solutions that effectively protect applications in cloud environments. Managed Security Service Providers are becoming popular, especially among SMEs, offering cost-effective access to security expertise. Additionally, the adoption of agile and DevOps methodologies necessitates application security solutions that seamlessly integrate with development workflows. Despite challenges such as low awareness of security best practices, skills shortages, and budget constraints, the long-term outlook for the Asia Pacific application security market remains highly positive. Factors like digitalization, cyber threats, and data privacy regulations are expected to sustain market growth, alongside trends like cloud computing and managed security services adoption.

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Unique Features in the Application Security Market

These technologies are being utilized to create increasingly complex security solutions with real-time threat detection and response capabilities. AI can be used, for instance, to spot patterns in code that can point to a vulnerability or to scan network traffic for indications of an impending assault.

The integration of security testing early in the development lifecycle is emphasized in this approach to application security. Developers can address vulnerabilities early on and prevent them from being exploited by doing this. Many of the steps in application security testing, including static code analysis and dynamic application security testing (DAST), can be automated with shift left security technologies.

Demand for security solutions created especially for the cloud environment is rising as more and more applications are being deployed there. Cloud-native security solutions can offer a more thorough and efficient degree of protection by utilizing the special qualities of the cloud, such as scalability and flexibility.

Developer-friendly security tools are more likely to be adopted and used successfully. User-friendly interfaces and seamless integration with developer workflows are characteristics of developer-friendly products.

A product that offers unique features like these can make a big difference in the market for application security. We may anticipate seeing even more cutting-edge features appear as the market develops.

Major Highlights of the Application Security Market

Application security is receiving a greater share of an organization’s IT budget due to high-profile breaches and strict regulatory requirements. The increasing use of cloud services, mobile apps, and Internet of Things devices is expected to propel the growth of the global application security market.

In order to improve threat detection, automate responses, and offer predictive analytics, these technologies are being incorporated into security products. utilized to guarantee safe transactions and data integrity within apps.

Organizations are being compelled by laws like as GDPR, CCPA, and HIPAA to implement strong application security mechanisms in order to safeguard user data and prevent severe fines. It’s getting more important to follow standards like PCI-DSS, ISO/IEC 27001, and OWASP principles.

incorporating security procedures into the DevOps pipeline to guarantee security at all times during the development process. stressing the importance of early security vulnerability detection and remediation throughout the development stage.

instruments made to keep cloud environments—IaaS, PaaS, and SaaS apps—secure. increased attention to the security of orchestration tools like Kubernetes and containerized apps.

addressing the particular security issues that APIs present, as attackers are focusing more and more on them. Tools for efficiently maintaining, protecting, and keeping an eye on APIs.

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Top Companies in the Application Security Market

The major Application Security companies include IBM(US), HCL(India), Synopsys(US), Microfocus(UK), Capgemini(France), Onapsis (US), Cloudflare(US), Guard square(Belgium), Checkmarks(US), Fortinet(US), Checkpoint (Israel), Broadcom (US), Palo Alto Networks (US), Qualys (US), Rapid7 (US). These players have captured a significant market share % by incorporating a high product footprint and efficient business strategy excellence.


IBM provides a comprehensive suite of application security services to protect applications throughout the development lifecycle. These services include penetration testing to uncover vulnerabilities through simulated attacks and security training for developers to help them write secure code from the beginning. Emphasizing a DevSecOps approach, IBM integrates security into every stage of the software development lifecycle, allowing early detection and resolution of vulnerabilities, which is both more efficient and cost-effective. IBM also promotes a “shift-left” strategy, encouraging the incorporation of security measures early in the development process to prevent the introduction of vulnerabilities. Their application security solutions assist organizations in adhering to industry regulations and data privacy standards, which often have specific application security requirements.


Rapid7 provides a range of security testing tools designed to help organizations identify and address vulnerabilities in their applications. These tools can scan code for common weaknesses, test web applications for vulnerabilities, and assess the security of cloud environments. Rapid7’s solutions support the entire vulnerability management lifecycle, from identifying vulnerabilities and prioritizing remediation efforts to tracking the progress of fixes. Their automated penetration testing tools streamline the simulation of cyberattacks, allowing for more efficient vulnerability testing. Rapid7 also offers a Security Orchestration and Automation (SOAR) platform, which automates security workflows, including tasks related to application security. This platform helps organizations streamline the identification, investigation, and remediation of vulnerabilities, enhancing overall security efficiency.

HCL Technologies (India)

HCL Technologies is a multinational IT services and consulting company headquartered in Noida, India. It provides a wide range of services including application security, IT consulting, enterprise transformation, remote infrastructure management, engineering, R&D, and business process outsourcing.

HCL offers comprehensive application security services that include secure software development, vulnerability management, security testing, risk assessments, and compliance management.

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